Foreign telenovelas with Twi translation ruining creative industry – Rex Omar.
Rex Omar, Ghanaian a highlife musician, is dissatisfied with the growing tendency of local TV stations airing international telenovelas with Twi translations.
According to Rex, the inflow of international soap operas with Twi translations on Ghanaian television is harmful to the growth and recognition of indigenous talents and presents Ghana as unconcerned about own innovation.
In a recent interview with Property FM, Rex Omar argued that the country’s overreliance on foreign content sends a message that it lacks confidence in its own creative prowess, which not only reduces the visibility of Ghanaian actors, writers, and producers but also limits opportunities for local storytelling and the development of indigenous talent.
“Right now, look at our media landscape; all of the soap operas we’re seeing on TV are foreign, and they’re being interpreted in our local languages.” This stuff is wreaking devastation on the country, and no one is talking about it, but Ghana is like a country without governance, so everyone does whatever they want.”
“Because there is nowhere in any civilized country where you can go and they are showing Ghanaian soap opera on TV but they are doing the interpretation in India language.” Or maybe you go to Britain and they air Ghanaian soap operas in their language on their big TV channel, but it doesn’t happen, and it’s exclusively in Ghana.”
He emphasized his view that investing in domestic talent, promoting local productions, and providing a platform for Ghanaian stories will not only help the economy but also contribute to the preservation of the country’s distinct cultural heritage.