English Actor And Musician Idris Elba Shares Untold Gold Stories
The World Gold Council today announced the release of GOLD: A Journey with Idris Elba, a new documentary produced in collaboration with Pioneer Productions.
Idris Elba (Luther, Beast of Nations, Hijack) immerses himself in adventure as he investigates the mysteries, legends, and untold human relationship with our most precious metal: gold. We follow him throughout the world as he overcomes his claustrophobia in Canadian mine shafts, discovers his ancestry in Ghana, and embarks on the adventure to responsible mining in South Africa.
Elba discovers the unique events and anniversaries that bring the human tale and socio-economic effect of gold to life, from the 1800s Gold Rush spurring early demand for Levi’s jeans to the recent manufacture of a $1M gold bar in Canada and the quest for the new gold seams in Peru.
Gold: A Journey investigates the worth of gold in the past, present, and future, as well as its transformative abilities on individuals, communities, and economies. It also discusses how the industry is addressing contemporary issues, such as post-mine regeneration and energy use, as well as the future of the gold mining workforce.
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“I feel very thankful to have been able to experience what gold means to people, what gold means to history, and what gold means to tradition,” Idris Elba remarked. Gold has the ability to transmute. I’ve discovered a lot about gold that wasn’t obvious or expected, and my eyes have been opened, which is a good thing.”
“Gold has a positive impact across the lives of individuals, communities, and economies,” said David Tait, Chief Executive Officer of the World Gold Council, “with much of the story to date left to imagination.” On behalf of our members and the industry, we are thrilled to collaborate with Idris Elba to investigate the value and evolution of gold for the first time.”
The documentary was created to help the World Gold Council achieve its goal of helping the world comprehend the value of gold and harness its revolutionary power.
From October 5th, 2023, the documentary will be available on YouTube. More information can be found at journey.