Broadcast Journalist, Serwaa Amihere Appointed As Kente Ambassador
Broadcast Journalist, Serwaa Amihere Appointed As Kente Ambassador
Broadcast Journalist, Serwaa Amihere Appointed As Kente Ambassador.
Serwaa Amihere, an award-winning broadcast journalist, was honored as an ambassador for Bonwire Kente on Wednesday, January 10, 2024, while the Second Lady of the Republic of Ghana, Hajia Samira Bawumia, officially commissioned the ultramodern Bonwire Kente Museum in the Ejisu Municipality of the Ashanti Region, as part of the government’s commitment to promoting tourism in Ghana.
Serwaa’s ambassadorial responsibilities include spearheading the promotion of Asante Kente, which will assist draw visitors to the country, notably Bonwire and its surroundings. As Kente has been one of the country’s most prominent and beloved cultural exports over the last decades, Serwaa, in her ambassadorial capacity, has been assigned to magnify this global popularity and utilize it to maximize the global attention Ghana receives from this exquisite fabric.
READ MORE: Afua Asantewaa Eyes 4 More Guinness World Records
It is also envisaged that this ambassadorial appointment will help to enhance local and domestic tourism.
Serwaa Amihere, a proud resident of Sewua in the Ashanti Region, thanked the Second Lady and everyone in attendance for the honor and chance to serve as Bonwire Kente’s ambassador, and promised to excel in her new job.
The ceremony, organized by the Ghana Tourism Authority, also established an annual Kente festival at Bonwire, which will undoubtedly include Kente Ambassador Serwaa Amihere as its face and primary influencer.
The Ashanti Regional Minister, Hon Simon Osei Mensah, the Deputy Minister for Tourism, Creative Arts, and Culture, Hon. Mark Okraku Mantey, the Chief Executive Officer of the Ghana Tourism Authority, Mr Akwasi Agyemang, the Board Members of the Ghana Tourism Authority, the Paramount Queen mothers of the Asante kingdom, the Sewua Queenmother, other sub-queen mothers from the region, Afua Asantewaa of Guinness World Record (GWR), sing-thon fame and other high-profile personalities including government functionaries.
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